Building the next foundational brands on repeat.

Most marketing chases growth. We build brand.

→ work with us

Positioning

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Brand

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Organic Marketing

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Community

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Positioning • Brand • Organic Marketing • Community •

Featured Work

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our work
Nike Women
Nike Women

Nike Brahaus: Modernize the traditional bra-fitting experience and educate women on the importance of wearing the right performance bra.

KBW2026
KBW2026

KBW2026: Asia's Premier Crypto Event that occurs in one of the biggest capital markets in the world, Seoul, South Korea. With 14,000+ attendees, 300+ speakers from over 50 countries, the conference begins the next market cycle’s conversations.

Amazon Fashion
Amazon Fashion

Amazon Fashion’s Internet Famous: A cross category shop that features the latest items to go viral on social media, focused on featuring the best from Fashion, Beauty and Home.

Cote Korean Steakhouse
Cote Korean Steakhouse

Cote Korean Steakhouse: NYC’s first Michelin starred Korean steakhouse wanted to break the mold of what fine dining’s social presence could look like and create a fun and approachable content to reach the masses.

Victoria's Secret
Victoria's Secret

Victoria’s Secret COVID Strategy: Establish Victoria's Secret organic social to be primary lines of communication to current customers and followers while stores are shutdown. 

Blackbird
Blackbird

Blackbird is a consumer dining and restaurant loyalty platform founded by Resy and Eater creator Ben Leventhal. The platform enables diners to earn rewards directly from restaurants by tapping an in-store device and accumulating points that can later be redeemed toward meals. 

who we are

Led by operators who built brands inside the companies that set the standard — Nike, Amazon, Victoria's Secret, frequency focuses on building the brand and the organic engine beneath it, so that when a company grows, it grows on something durable.

About Us

  • "The BEST expense we've made."

    — Tom Curry, CEO, SOAR

  • "Savvy on all things digital, and brought a unique mindset that was ever in-tune with constant changing trends and content."

    – Angela Antonio, Sr. Creative Lead, Victoria’s Secret

  • "She's a digital native, a brand fan, knows what she wants, and is truly lovely company. Someone you'd want on your team."

    – Hannah Meium, Head of Branded Content, Mashable

  • "A rare level of senior marketing leadership and real-world experience"

    — Asaf Nadler, COO, Addressable

  • "They didn't just offer suggestions — they looked closely at what wasn't working, cleaned up the workflow, and worked alongside the team to move things forward."

    — Vanessa Leitman, Head of Marketing, Blackbird

  • "They rebuilt our internal workflows, content cadence, and decision-making process so the team could move faster and more cohesively."

    — Michael Ma, CEO, District