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The Project
Overview
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Amazon Fashion’s Internet Famous cross category shop features the latest items to go viral on social media, focused on featuring the best from Fashion, Beauty and Home.
I led the launch of the curated destination shop where the goal was to provide an easy, single destination that housed all of these viral items in one place. Utilizing social data and customer insights, we curated the top viral items found across the internet.
The Role
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Content & Influencer Strategy - briefed influencers to create content that is platform and site compatible and appropriate. Creating content that showcases the product and on-trend.
Site Creative Direction - crafted creative brief for site, directing and editing content look and feel to drive and communicate shop brand positioning and messaging. Pushing the team to create an experience that reflects the fun of social and stands out from traditional Amazon look & feel, integrating vertical video.
Product Curation & Strategy - identify key product indicators and guidelines on what is qualified for the shop. Identify and source new products to feature in shop following data and trends.
Commissioned Influencer Content for Owned Social Channels (IG/FB)
The Results
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Later a TikTok Hashtag Challenge #CompleteMyLook launched to support the shop and drive awareness of the shop to younger audiences.
Garnered >5B Views in 4 days, created custom song, managed influencers and their content.
