We help next generation brands market for mass adoption.

Our Story

Led by strategists and operators who have worked inside global enterprise brands and crypto-native ecosystems.

Experience across Nike, Amazon, Victoria’s Secret, emerging Web3 infrastructure projects, and global blockchain conferences.

We understand both worlds.

Capabilities

We partner with early, mid, and late-stage companies in various capacities.

Early-Stage

  • Build credibility foundations that enterprise stakeholders understand.

  • Design narrative systems that move beyond hype.

  • Clarify positioning before you scale.

    • Category Design + Narrative Development  

    • Brand Design + Development

    • Segmentation + Persona Design

    • Brand Awareness + Discoverability

    • Creative Development + Ideation

    • Social Media Marketing (Content + KOLs)

    • Community Development (Events + Ambassadors)

    • Partner + Co-Marketing

    • PR + Press

Mid-Stage

  • Turn traction into trusted enterprise positioning.

  • Install scalable marketing systems.

  • Align leadership, narrative, and execution.

    • Founder-Led Communications + Branding

    • Performance + Growth Marketing

    • Organizational Design + Development

    • Systems + Processes Design

    • Annual Planning + Budget Development

    • Tooling Identification + Implementation

    • GEO (Generative AI Engine Optimization)

Late-Stage

  • Design disciplined Web3 market entry strategies.

  • Align internal teams around digital asset readiness.

  • Build structured roadmaps executives can act on.

    • Strategic CMO Support + Guidance

    • Budget Analysis + Optimization

    • Agency + Partner Vetting

    • Existing Team Analysis

    • Efficiency Design + Scaling

  • “frequency put together a masterpiece on our brand vision, strategy, positioning, and most importantly our GTM at SOAR. We've received an incredible amount of love and compliments throughout the industry about the work she was responsible for. The BEST expense we've made.”

    — Tom Curry, CEO, SOAR Launchpad

  • "frequency played a key role in elevating our marketing positioning toward data and intelligence-led narratives. She brings a rare level of senior marketing leadership and real-world experience to the crypto space. Highly strategic, opinionated, and exceptionally sharp, she consistently challenged our thinking and raised the bar. "

    — Asaf Nadler, COO, Addressable

  • "Before frequency, our marketing was reactive. They rebuilt our internal workflows, content cadence, and decision-making process so the team could move faster and more cohesively. Even after stepping back, the system they put in place continued to scale.”

    — Michael Ma, CEO, District

  • What stood out about working with Jasmine was her operator mindset. She didn’t just offer suggestions — she looked closely at what wasn’t working, helped clean up the workflow, and worked alongside the team to move things forward.”

    – Vanessa Leitman, Head of Marketing