20180923-GH-COTE-1009-FINAL.webp
20180923-GH-COTE-1009-FINAL.webp

Undercote

$0.00

Undercote Social Management: A terrarium themed bar underneath Cote NYC. The bar utilizes social as its sole means of communication with its customers to not only inform them of business hours and also to tell the story of Undercote.

Undercote Social Management: A terrarium themed bar underneath Cote NYC. The bar utilizes social as its sole means of communication with its customers to not only inform them of business hours and also to tell the story of Undercote.

The Project

Overview

1

Manage the bar’s social media accounts to convey business hours of operation and key updates as well as storytell around the unique approach to the terrarium themed bar underneath Cote NYC.

The Role

2

  • Manage all communication on social + set social strategy & tone of voice

  • Create copy for monthly content with bar’s priority drinks in mind to strategically push certain items on the menu

  • Create “live’ content by covering on IG Stories to give it a more “real” feel

  • Measure and track KPIs for the account to account for growth, learnings and insights to inform future strategies

The Results

3

  • Doubled their following in 10 months ( no paid support)

  • Manage social community relationships by responding to customer responses in timely manner to increase engagement

  • Increase engagement rate by 50% since taking over the role

  • Create metrics tracking systems and operations for future growth opportunities

In the Wild