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Addressable is a Web3 SaaS platform built on large-scale on-chain and off-chain data. While the product was technically sophisticated, it was often perceived as a marketing execution tool rather than a data company. As Addressable prepared for its next phase of growth, the company needed to both clarify its category positioning and assess expansion opportunities beyond Western markets.
Addressable is a Web3 SaaS platform built on large-scale on-chain and off-chain data. While the product was technically sophisticated, it was often perceived as a marketing execution tool rather than a data company. As Addressable prepared for its next phase of growth, the company needed to both clarify its category positioning and assess expansion opportunities beyond Western markets.