Abstract digital art with white curved lines on a black background, creating a flowing wave pattern.

frequency

While others recycle users

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We build bridges for mass adoption

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About

frequency is a strategy-led fractional marketing team with over 10 years of  global marketing + GTM experience. We enable businesses to thrive long-term by leveraging future-forward, data-backed marketing and growth strategies.

We’re Web2 proven and Web3 native marketers.

Abstract black background with white curving lines creating a symmetrical, flowing pattern.

Web3 Agencies

  • Value Extraction

  • Inexperienced

  • Client Retention Focused

  • Junior Level Support

  • Short-Term Hype

  • Playbook Repetition

frequency

  • Value Generation

  • Experienced (+10 yrs)

  • Client Success Focused

  • Senior Level Support

  • Long-Term Stability

  • Custom Strategic Solutions

Capabilities

We partner with early, mid, and late-stage companies in various capacities.

Early-Stage

For early-stage startups, we help bring your brand to market for the very first time. From 0 to 1, it's all about making the right moves early for long term success. We focus on brand architecture, identity, and storytelling—ensuring your brand makes a positive first impression and sets a lasting foundation for growth.

    • Category Design + Narrative Development  

    • Brand Design + Development

    • Segmentation + Persona Design

    • Brand Awareness + Discoverability

    • Creative Development + Ideation

    • Social Media Marketing (Content + KOLs)

    • Community Development (Events + Ambassadors)

    • Partner + Co-Marketing

    • PR + Press

Mid-Stage

For mid-stage teams, we focus on building category leadership and unlocking sustainable growth. This is the moment to put structures, systems, and processes in place—turning early traction into repeatable momentum. From strategy to executional playbooks, we help you scale with intention.

    • Founder-Led Communications + Branding

    • Performance + Growth Marketing

    • Organizational Design + Development

    • Systems + Processes Design

    • Annual Planning + Budget Development

    • Tooling Identification + Implementation

    • GEO (Generative AI Engine Optimization)

Late-Stage

For late-stage companies, the focus shifts to scaling with precision and expanding brand awareness beyond your core channels. We help refine growth strategies, optimize performance, and unlock new levers for large-scale impact.

    • Strategic CMO Support + Guidance

    • Budget Analysis + Optimization

    • Agency + Partner Vetting

    • Existing Team Analysis

    • Efficiency Design + Scaling

fre·​quen·​cy

How often a target audience is exposed to a brand’s marketing message over a given period of time.

Repetition builds familiarity, recall, and trust—which increase the likelihood that a consumer takes action.