frequency

How often a target audience is exposed to a brand’s marketing message over a given period of time.

Repetition builds familiarity, recall, and trust—which increase the likelihood that a consumer takes action.

Frequency is a strategy based consultancy with an unparalleled 30 years of combined global marketing experience. We enable businesses to thrive long-term by leveraging future-forward, data-backed marketing and growth strategies.

We’re Web2 proven and Web3 native marketers.

About

While others recycle users

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We build bridges for mass adoption

Agencies

  • Value Extraction

  • Inexperienced

  • Client Retention Focused

  • Junior Level Support

  • Short-Term Hype

  • Playbook Repetition

Us

  • Value Generation

  • Experienced (+30 yrs)

  • Client Success Focused

  • Senior Level Support

  • Long-Term Stability

  • Custom Strategic Solutions

Capabilities

We partner with early, mid, and late-stage companies in various capacities.

Early-Stage

For early-stage startups, we help bring your brand to market for the very first time. From 0 to 1, it's all about making the right moves early for long term success. We focus on brand architecture, identity, and storytelling—ensuring your brand makes a positive first impression and sets a lasting foundation for growth.

    • Brand Design + Development

    • Brand Awareness + Discoverability

    • Audience Segmentation

Mid-Stage

For mid-stage teams, we focus on building category leadership and unlocking sustainable growth. This is the moment to put structures, systems, and processes in place—turning early traction into repeatable momentum. From strategy to executional playbooks, we help you scale with intention.

    • Category Design + Narrative Development  

    • Systems + Processes Design

    • Annual Planning + Budget Development

    • Creative Development + Ideation

Late-Stage

For late-stage companies, the focus shifts to scaling with precision and expanding brand awareness beyond your core channels. We help refine growth strategies, optimize performance, and unlock new levers for large-scale impact.

    • Founder-Led Communications + Branding

    • Budget Analysis + Optimization

    • Agency + Partner Vetting

    • Efficiency Design + Scaling

Partners

Team

Andrew Saunders

Co-Founder

3x Web3 CMO who helps the world’s most influential companies and creators acquire new customers, engage existing ones, launch new products and services, and generate brand love. He has engineered creative campaigns and partnerships ranging from under $150K to over $150M for more than 250 global brands for +20 years.

    • 1st CMO for Arbitrum and SKALE

    • Architected new marketing division for all Amazon brands globally including Alexa, Audible, AWS, Kindle, Prime, and Ring

    • Supported Bezos’ special projects and GTMs including partnership with NASA

    • Built NBCUniversal’s in-house marketing agency, generating +$1B in revenue

    • Developed NBCU’s largest marketing campaigns in history with Disney, Microsoft, Samsung, and Target reaching over 90% of the US population

    • Developed Saturday Night Live’s 1st Original Digital Series in history

    • Co-Founded Creative Artist Agency’s (CAA) Brand Partnerships division

    • Incubated and supported startup growth leading to 5 exits, including FunnyOrDie (acquired by Lionsgate), WhoSay (acquired by Viacom), and SB Projects (acquired by HYBE)

Jasmine Yook

Co-Founder

Award-winning Web2 and Web3 marketing leader with +10 years of experience delivering transformative brand, creative, and GTM campaign strategies for beloved Web2 brands. Experience includes brand development, digital strategy, community building, and content optimization and architecture.

    • Led 360 GTMs and digital marketing strategies for Amazon brands including Alexa, Fashion, and Prime driving 50% YoY growth with creators like Charli D’Amelio with retail extensions

    • Developed Amazon’s #1 social media branded challenge of the year on TikTok

    • Repositioned and launched Addressable’s brand from a paid media to saas platform

    • Developed strategy for Nike’s Brahaus brand globally

    • Developed Web2/Web3 content and influencer strategy for Blackbird 

    • Architected Nike’s first influencer marketing strategies

    • Developed partner marketing strategy between Nike and Glossier

    • Supported the launch of a female-focused VC backed by Verizon